Campbell to Sell Godiva To Turkish Company for $850 Million
The Campbell Soup Company enters into an agreement to sell its Godiva Chocolatier business to Yildiz Holding A.S., the owner of the Ulker Group, a diversified food company based in Istanbul , Turkey . The intended sale -- valued at $850 million -- follows Campbell 's announcement in August 2007 that it was exploring strategic alternatives for the business, including a possible divestiture. At the time, Campbell indicated that Godiva did not fit with its strategic focus on simple meals, baked snacks and vegetable-based beverages. Godiva has annual sales of approximately $500 million. As one of the world's leading premium chocolate businesses, Godiva's products are sold through company-owned and franchised retail stores, wholesale distribution points, including specialty retailers and finer department stores, and on the Internet.