Revlon Strengthens Demand Sensing and AnalyticsA DSR will help the global manufacturer facilitate a single view of its customers across all departments. AkzoNobel to Become Primary Paint Supplier to WalmartThe world's largest paint company will offer multiple paint brands, including Glidden, in Walmart U.S. stores starting in 2011. Target First to Sell Facebook Gift Cards The retailer capitalizes on a growing trend: Americans will spend more than $1.6 billion on virtual goods and social gaming in 2011. PepsiCo Brand Switches to DSD This will be the first large scale step toward optimizing delivery systems resulting from the bottling acquisitions earlier this year. Friendship Dairies Launches New Brand Campaign The integrated campaign, created by Partners + Napier, features a mix of print, shopper marketing, word of mouth and digital components. New Study Tracks Consumers' Green Confidence Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream. Vantage Point: Social Media and the New Age - Now, Meet the Consumer! By: Reeta Mehrishi, Social Media Analyst & Michael Forhez, Director of Business Solutions for the Consumer Markets, Tata Consultancy Services Chiquita Aims for Consumer Choice The new sticker design contest finalists vie for grand-prize slots. Quaker Oats Sets New Direction for Growth The noted breakfast leader introduces two hot cereal lines, improved instant oatmeal, partnership with noted fitness coach and new marketing campaign Dean Foods Names New President In this role, Joseph Scalzo, 52, will oversee Dean Foods operational turnaround and near-term strategic initiatives. First Previous 601 602 603 604 605 Next Last
