Manufacturer

Mars Petcare Taps Christoph Heyn as New Chief Digital Officer
Mars, Incorporated is looking to overhaul its Petcare segment, focusing on digitalization to drive business transformation. As part of this plan, the company has tapped Ikea exec, Christoph Heyn, as its chief digital officer, a newly created role.
OSA Is a Team Sport: How Hershey Keeps Candy On Shelves During Its Super Bowl
The Hershey Company’s cross-functional volunteer program that provides insight into a day in the life of a retail field team has grown to more than 2,000 total participants, helping the CPG not only keep products on shelves during Halloween but also bolster its talent pipeline.

Gymshark Taps Generative AI to Personalize Consumer Experiences

The UK-based DTC fitness apparel brand has joined the ranks of those turning to generative AI to personalize consumer interactions, optimize data management, and standardize operations.
2024 CPG Tech Budget Priorities

The outlook for 2024 has become somewhat of a familiar theme, and CPGs are no exception: Cut or maintain spending next year — except when it comes to tech.
Feeding Billions By Wasting None: The Food Industry Must Step Up to the Plate On Food Waste

Most food companies and retailers have programmes for food waste reduction. The question is: how do we drive the scale and pace of change that we urgently need?
Orveon Global Taps Richard Jones as New Chief Supply Chain Officer

Orveon Global — producer of brands like bareMinerals, Laura Mercier, and Buxom – has appointed Richard Jones its new chief supply chain officer.
Mars Offers Free, Expedited Candy Fulfillment in Support of Halloween Rush

Candy companies have been increasingly strategic about Halloween, as the seasonal event drives about $6 billion in confectionery retail sales every year. Learn about Mars' newest fulfillment initiative.
How Coty, Diageo & Whirlpool Connect the Dots For Immersive Experiences

For consumer goods manufacturers, leveraging data and analytics in the development of the right immersive and distinct experiences is just the first step; properly disseminating these insights across the enterprise to unlock their potential is just as critical.
Unilever Brings Mobile Digital Transformation to Factory Floor

Unilever has launched a new mobile app for factory employees to keep them as digitally connected as their in-office colleagues.
Unpacking Retail Media ROI With Colgate-Palmolive & Hero Cosmetics

The explosion of retail media networks (RMNs) are a significant opportunity for the consumer goods industry, but that doesn’t mean manufacturers are always having an easy time of things.

Mars Petcare Taps Christoph Heyn as New Chief Digital Officer

OSA Is a Team Sport: How Hershey Keeps Candy On Shelves During Its Super Bowl

Gymshark Taps Generative AI to Personalize Consumer Experiences

2024 CPG Tech Budget Priorities

Feeding Billions By Wasting None: The Food Industry Must Step Up to the Plate On Food Waste

Orveon Global Taps Richard Jones as New Chief Supply Chain Officer

Mars Offers Free, Expedited Candy Fulfillment in Support of Halloween Rush

How Coty, Diageo & Whirlpool Connect the Dots For Immersive Experiences

Unilever Brings Mobile Digital Transformation to Factory Floor

Unpacking Retail Media ROI With Colgate-Palmolive & Hero Cosmetics