The new CEO brings a 25-year track record of building global consumer and internet businesses in both traditional retail and direct-to-consumer environments.
The home pregnancy test brand joins a family of over-the-counter and personal care products that include brands such as Sucrets, Nix, Bonine and Gentle Naturals.
In her new role, Karen Alber will lead strategic technology initiatives and will oversee data centers, storage subsystems, core application infrastructure and integration.