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  • P&G Promotes Oral Health

    Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health.
  • Unilever Gets a Better Sense of Demand

    Unilever is always on task to decrease costs and maintain profits. The adoption of demand sensing and inventory optimization solutions in North America is now catching on in other markets to improve forecasts company-wide.
  • Design for Nine West

    Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.
  • Coke Raises Heart Awareness

    Heidi Klum and Diet Coke launched the campaign at an all-star, first-of-its-kind "Capture the Flag" game in Los Angeles.
  • Stanley Black and Decker Merges Best of Both Worlds

    A new powerhouse in home improvement was created in 2010 when The Stanley Works merged with Black & Decker to become Stanley Black & Decker. Its continued success depends on ongoing integration, including the roll out of inventory optimization best practices across the organization.
  • True Planning: Linda Peel, Oracle Corp.

    The need to evaluate market scenarios and drive supply chain decisions based on a clear understanding of what will drive profit and then align that to brand, category and target consumer profile strategies has never been more important.
  • Coty Reveals New Fragrance

    The new fragrance is released by actress Halle Berry as an "invitation for women to share their story..."
  • Dannon Takes a Fresh Approach to VMI

    VMI programs have been in place at CG companies for years, but leaders are just now asking: How can I gain more value? The Dannon Company Inc. seems to have the answer as it pursues VMI as a strategic initiative to strengthen retailer relationships and grow sales. Get the inside scoop here.
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