Manufacturer

Reckitt Benckiser Launches Social Media Game

Designed to mirror the real-life experience of being a marketing executive, poweRBrands boasted 40,000 players, 120,000 visits and 5,800 Facebook fans during its first month live.
Tampico & Pepsi Launch Live Life Plus Campaign

The multi-media efforts are expected to boost consumption and drive retail traffic for the new low-sugar, low-calorie juice brand.
Whole Foods Adds Guidelines for Certain Suppliers

Whole Foods Market announces it has implemented new responsible packaging guidelines for all of its more than 2,100 body care and supplement suppliers companywide.
FDA Issues Warning for Unilever and Dr Pepper

The beverage makers have come under fire for making improper statements regarding green tea on product labels and Web sites.
P&G Alters the Laundry Aisle Again

New compacted detergents join other products in the P&G Future Friendly portfolio, such as Tide ColdWater, PUR and Cascade Action Pacs.
PepsiCo Launches Innovation Fellowship Program

Six individuals will be invited to work side-by-side with approximately 24 PepsiCo leaders in an eight-session innovation and design workshop.
Fox Head Selects PLM Solution for Growth

The California-based company has purchased Centric's Product Specification, Sourcing, Calendar Management and Line Planning modules.
PepsiCo Brand Switches to DSD

This will be the first large scale step toward optimizing delivery systems resulting from the bottling acquisitions earlier this year.

PepsiCo Pilots Digital Marketing Programs