What recession? The majority of companies on this list reported revenue gains in 2009 as much as 49 percent in J.M. Smucker's case. After all, people have to eat!
Beauty isn't everything, but that doesn't apply to the 10 companies on this list who continue to try and capitalize on the consumer's desire to look and smell their best.
Faced with more public scrutiny than any other industry, most of the companies on this list are refocusing on smokeless tobacco products to stay afloat.