Only 18 percent of new products are considered highly innovative. Needless to say, true innovation is a feat enjoyed by an elite few each year, and that is why CGT is once again recognizing six consumer goods companies that defied the odds to launch successful new products in 2010/11.
The Energizer Personal Care brand partners with three top social media influencers; each will play a unique role in relating to fans via social media outlets and networks.
The creation of the Global Snacks Group and Power of One Americas Council are critical components of the companys long-term strategy to strengthen and extend its global leadership position in snacks and leverage the power of its combined food and beverage businesses.
By 2016, the dedicated e-commerce site will feature approximately 500 items from apparel and jewelry, to stationery and accessories by more than 20,000 women in nearly two dozen countries.
Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.
