Manufacturer

The Biggest CPG Brand Hits of 2011
Despite prolonged economic difficulties, 22 percent of consumers are always looking for new products to try. Here, SymphonyIRI reveals 2011s most successful food and beverage and non-foods CPG brands. As youll soon see, both long-established manufacturers and newcomers to the game are providing innovation that is setting the stage for the CPG world of tomorrow.
Kraft Discontinues Athenos Greek Yogurt
Kraft Foods Inc. is discontinuing its Athenos line of Greek yogurt after barely two years.

Perry Ellis Strengthens Digital Commerce Strategy

Iconic fashion brand replaces legacy platform with a cloud-based commerce platform to help drive innovation and growth.
Coty Reaffirms Interest in Avon

In a letter sent to Avon's CEO Andrea Jung earlier this week, Coty Inc. encourages the Avon board to open negotiations.
P&G Gains POS Insights with New Data Warehouse

P&G wanted to find a way to improve the performance and cost-effectiveness of its data warehouse environment and expand its analytical and brand decision-making capabilities. Consolidating point-of-sale data into a single data warehouse platform was fundamental to these objectives.
VF, PVF Get the Right Fit with Innovative Database

To ensure apparel brands don't have to spend valuable resources on unnecessary or inaccurate size appraisals, Joe Coleman developed an innovative B2B application called The Fit Report.
Top 10 Consumer Goods CEO Salaries

The Great Recession is finally over! That statement may not ring true for most Americans, but it does for chief executives from the 500 biggest U.S. companies. McKesson's CEO took the No. 1 spot, but consumer goods executives, like Kraft's Irene Rosenfeld and VF's Eric Wiseman, didn't fall far behind on Forbes annual list.
Hain Celestial Goes for Maximum Promotional Impact

The Target team at Hain Celestial Group Inc. was in a promotion rut. With a limited trade budget, they wanted to determine if they were spending those dollars wisely. And, if not, where those dollars could be better spent.
Spring 2012 Tech Preview Guide

CGTs bi-annual Tech Preview Guide introduces you to five new tools that hit the market in 2012. Find out how they can empower key business processes within your organization.
Clorox & Roundy's Win with Collaborative Shopper Program

Clorox sought to understand shopper behaviors around preventive health products. The resulting insights served as the core of Clorox's "Prevent, Protect & Soothe" shopper solution program.

The Biggest CPG Brand Hits of 2011

Kraft Discontinues Athenos Greek Yogurt

Perry Ellis Strengthens Digital Commerce Strategy

Coty Reaffirms Interest in Avon

P&G Gains POS Insights with New Data Warehouse

VF, PVF Get the Right Fit with Innovative Database

Top 10 Consumer Goods CEO Salaries

Hain Celestial Goes for Maximum Promotional Impact

Spring 2012 Tech Preview Guide

Clorox & Roundy's Win with Collaborative Shopper Program