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  • Optimizing Brand Value: How Multidomain MDM Helps CPG Manufacturers Compete in the Aisle and Hearts of Consumers

    All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides.
  • Campbell's and GMCR Bring Soup to Keurig

    Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers.
  • Kraft Names CFO from P&G

    The candidate will succeed CFO Tim McLevish in Q1 2014, and brings a wealth of consumer packaged goods experience, having worked for nearly 20 years at Procter & Gamble.
  • Mondelez Redesigns Supply Chain

    The supply chain initiatives are expected to deliver $3 billion in gross productivity savings and $1 billion in incremental cash over the next three years.
  • Jarden to Acquire Yankee Candle for $1.75B

    The transaction is expected to extend Jardens portfolio of consumer brands in niche, seasonal staple categories, while creating opportunities in cross-selling, broadening the global distribution platform, and deepening Jardens talent bench.
  • Google and Nestle Reveal Android KitKat

    The creators of the world's most popular mobile platform have teamed up with the world's biggest food and beverage company to name the next release of the platform Android KitKat.
  • Avon Appoints SVP, Global Strategy

    The new SVP will work to build the company's capabilities across strategy, market stabilization, innovation and growth.
  • Mondelez Announces Region Leadership Changes

    With the retirement of Pradeep Pant at year-end, Mondelez names a new candidate for Asia Pacific and EEMEA, as well as a new EVP and President, Europe.
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