Manufacturer

Dr Pepper Snapple Group, Inc. is investing in emerging sports drink BODYARMOR. The company's $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition, LLC, owner of Kobe Bryant backed BODYARMOR SuperDrink.

An inaugural campaign from The Kraft Heinz Company engages a passionate hockey community to help spread brand awareness.

Energizer will equip its field team with a mobile field force application with advanced capabilities for multi-location audits, branch-logic surveys, photo management and in-store selling.

Hamdi Ulukaya, founder and CEO of Greek yogurt brand Chobani, is now Philly cofee company La Colombe Coffee Roasters' sole investor.

CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.

Children's clothing retailer Carter's, Inc. has achieved over 25 percent growth in e-commerce over the last year, the highest growth in online sales to U.S. consumers in nine quarters. Carter's has also launched e-commerce in China and is piloting a new loyalty program.

The collaboration between the CPG and retailer, aims to engage consumers with the brands they know, while empowering them to make a difference through a sustainable international development model.

Diamond Foods, Inc. has opened a new 7,000-square-foot innovation center adjacent to the Kettle Brand potato chip facility. The innovation center will drive new product offerings for Diamond's entire family of brands.