Manufacturer

For brands, online sales represent huge opportunities for growth, but there are significant threats as well. Online success starts with complete visibility of who is selling their brands online, where and for how much, especially in the age of marketplaces. Here arethree primary steps to protecting and building brand value online.

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.

Can you guess who will be the new CEO of Guess?, Inc. this August?

Greek Yogurt brand Chobani introduces new Chobani Flip products, new flavors, and new packaging as part of its largest portfolio expansion to-date.

Morton Salt is introduces food grade manufacturing capabilities at its salt production facility in Port Canaveral, FL and a new food grade solar salt.

The two companies will make joint effort to build the biggest online and offline platform for sales, branding, cross-border e-commerce and innovation.

Campbell Soup Co., Camden, New Jersey. President and chief executive officer Denise Morrison has been elected as co-chair of the Consumer Goods Forum (CGF) board of directors. 

Jarden Corporation, a global consumer products company, announces it will acquire Waddington Group, Inc., a leading manufacturer and marketer of premium disposable tableware, for approximately $1.35 billion.