Hall of Fame Profile: Christopher WitteChristopher Witte, vice president, shopper and category development, Tyson Foods, has been selected for induction into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017. Anheuser-Busch Brand Introduces First Alexa SkillThe Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically. Honest Company Names Brand Builder as CEO A veteran of the consumer packaged goods industry, Nick Vlahos has a track record of building global retail brands such as Burt's Bees, Brita and Green Works. PVH Buys Intimates E-tailer PVH Corp. this week unveiled a plan to acquire True&Co. an online retailer of intimate apparel. Jenn-Air Gives Voice to Ovens Appliance maker Jenn-Air is introducing voice command capabilities to its IoT-enabled wall ovens. Which Brands Won the Amazon Super Bowl? Hasbro Game Brand Goes Mobile Marmalade Game Studio and Hasbro have extended their relationship to bring the Clue/Cluedo game brand to mobile devices. Shiseido Boosts Beauty Marketing Shiseido Americas Corp. has bolstered its internal brand marketing capabilities by acquiring JWALK, a full-service creative agency. Perfect Fuel Finds a Home Home Market Foods has acquired active nutrition brand Perfect Fuel, producer of Perfect Fuel Dark Chocolate Energy Bites. Alexa Users Are Shopping, Buying First Previous 303 304 305 306 307 Next Last
