The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities.
These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.
Global toy manufacturer Mattel has hired Sai Koorapati to lead digital transformation efforts as the company’s senior vice president and chief technology officer.
Mondelēz International, via its Oreo brand, and The Coca-Cola Company have teamed up for a new marketing activation incorporating QR code technology and Spotify personalization.
Snack manufacturer Utz Brands is continuing to expand its distribution network, progressing on its DSD goals by acquiring distribution rights in South Florida from National Food Corp.
Luxury bedding and home decor company Boll & Branch is investing in a new enterprise resource planning system to optimize its inventory capabilities and automate financial reporting.
