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OTC

  • Prestige Brands Inks Promotion Optimization Deal

    The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.

  • Bayer Acquisition Strengthens Consumer Care Business

    Bayer signs an agreement to acquire 100 percent of the shares of Steigerwald Arzneimittelwerk GmbH, Darmstadt, Germany, a privately held pharmaceutical company specializing in pharmacy-only herbal medicines.

  • Amway Invests $20M in Vietnam Facility

    The new facility is part of more than $375 million in planned manufacturing and R&D expansion.

  • The Biggest CPG Brand Hits of 2012

    Nearly 1,900 new products hit retail shelves across the United States in 2011/12. Yet, only 11 percent of those launches achieved exceptional first-year sales. Here's a look at the top 20 products, including Dannon Oikos and Starbucks K-Cups, that beat daunting new product odds and stimulated growth despite a challenging economic environment.

  • Unilever Czech Republic Acquires SAVO Brand

    As Unilever aims to double its business while reducing environmental impact, it is continuously looking for growth opportunities and to further build its portfolio. This week, this mission resulted in the acquisition of three leading brands in Czech Republic and Slovakia.

  • Burt's Bees Partners for Natural Pet Care Line

    Burt's Bees Natural Pet Care will be available at pet specialty stores, including Petco and PetSmart, beginning April 2013.

  • Hain Celestial Debuts New Products

    The Hain Celestial Group launches over 100 food, beverage, and personal care products with new flavors and product benefits to satisfy growing consumer groups.

  • Kimberly-Clark Names CMO

    As CMO, Clive Sirkin will continue the ongoing transformation of the company's marketing function as a core driver of its growth agenda.
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