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The Biggest CPG Brand Hits of 2012
Nearly 1,900 new products hit retail shelves across the United States in 2011/12. Yet, only 11 percent of those launches achieved exceptional first-year sales. Here's a look at the top 20 products, including Dannon Oikos and Starbucks K-Cups, that beat daunting new product odds and stimulated growth despite a challenging economic environment. -
Unilever Czech Republic Acquires SAVO Brand
As Unilever aims to double its business while reducing environmental impact, it is continuously looking for growth opportunities and to further build its portfolio. This week, this mission resulted in the acquisition of three leading brands in Czech Republic and Slovakia.
