Diageo has developed a 100% plastic-free paper-based bottle made entirely from sustainably sourced wood, and it's teaming with other CG companies so they can do the same.
Cathryn Sleight has been elevated to chief growth officer of Mars Wrigley, tasked with leading the brand’s global marketing, innovation, insights, analytics and business development.
In the first of a six-month virtual education series, the Consumer Brands Association kicked off its CPG Speaks webinar series with Jeff Harmening, chairman and CEO of General Mills. Here's a recap of what he had to say.
With the sudden spike of e-commerce spending, brands must invest in their online presence through improvements in both technology and digital presence.
