In “Purpose-Driven Analytics: Charting a Course that's Right for Your Business,” Jamie Head will be joined by Rick for a deep dive into building a high-capability analytics solution in alignment with a company’s unique value proposition.
The Kraft Heinz Company revealed the next step in its turnaround: an operating model centered on five pillars that cuts costs by $2 billion, increases marketing spend by 30%, and sells off some of its cheese businesses.
By examining retailer, shopper and point-of-sale data, we can get a better understanding of the ongoing shifts in consumer behavior and use these insights to inform campaign strategies.
Catalano’s and Marzoni’s inspiring keynote will outline how doing good is good business, and how organizations can take this moment to transform their company and stand for something positive.
Velissariou is deeply steeped within the consumer goods industry, having served as VP for nutrition R&D at PepsiCo, and she held several R&D positions at Kraft Foods.
The No. 1 consumer goods company will acquire Aimmune Therapeutics, a biopharmaceutical company developing and commercializing treatments for food allergies, in a deal valued at $2.6 billion.
Attendees at this year’s Analytics Unite have the rare opportunity to gain insight from a global gathering of some of the most influential figures in the retail and consumer goods industries.
Regularly studying consumer trips and basket-level data in convenience retail could have helped c-store operators recognize the trend and shift their inventory to accommodate consumer buying habits during the pandemic.
