Food

New effort to drive operational efficiencies across sales, marketing and finance

For the Demand Driven Supply Network (DDSN) to truly make in-roads, collaboration must become a common practice within the consumer goods industry.

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.

Beaver Street Fisheries proves RFID isn't just doable for billion-dollar companies

The non-descript exterior of the Campbell Soup Company headquarters, located in Camden, New Jersey, is a humble facade that does not do justice to the veritable brand museum on display inside.

Kraft complements worldwide operational structure with global data synchronization

The No. 2 sports apparel and equipment maker in the world, adidas-Salomon Canada, uses the IBM eServer iSeries platform to gain a competitive edge in its market.