Special Report - May 2004The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors." Keeping Pace with DemandPavlov famously used dogs to illustrate his theory of operant conditioning, associating a ringing bell with a tasty treat so that his pooches eventually started drooling at the sound of a bell, even without a treat as a payoff. Sticking to the Plan The words "technology" and "new" are rarely far from one another in articles about supply chain technology. The Pulse -- May 2004 Cheez-It Gets a New Twist Special Report - March 2004 New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives. Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. Working Together General Mills demonstrates leading-edge collaboration Ahead of the Game -- February 2004 Dole revamps its North American supply chain to boost forecast accuracy In-Depth Analysis Welch's hits the Web to track promotion performance Double Vision International Multifoods integrates concurrent enterprise solutions First Previous 364 365 366 367 368 Next Last
