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Food

  • Mars Refines Global Brand Strategy

    The shift will ensure that, across major markets, Mars' core global brands will be aligned under a single creative agency.
  • Unilever Brand Achieves Zero-Landfill Goal

    The Lipton Tea Suffolk plant sends no waste to landfills by processing all of its waste through its aggressive recycling and composting programs.
  • Sara Lee Appoints New CFO

    Marcel H. M. Smits will have responsibility for the corporations accounting, tax, treasury, procurement and information technology departments.
  • Coca-Cola Named Best Global Brand

    The iconic beverage brand retains the No. 1 spot in an annual ranking by brand value for the ninth year in a row. Find out which other consumer goods brands made the list even as consumers rethink brand loyalties in a recession.
  • Sara Lee Improves Environmental Performance

    The global food giant reduced its water usage by more than 21 percent in four years.
  • ConAgra Mills Optimizes Sales Operations

    ConAgra Mills selects SignalDemand to optimize its sales operations, including demand forecasting.
  • Tyson Foods Builds a Land of Discovery

    When you think of innovative products in the consumer goods industry, chances are that the word "chicken" is not the first thing that comes to mind. Yet, Tyson Foods Inc. has built an unmatched reputation as a pioneer in this protein category throughout its 74-year history. Here, Tyson reveals why it is uniquely positioned to deliver insight-driven innovations ahead of the competition.
  • Jelly Belly Innovates Online

    Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks.
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