Food

Through the use of innovative thinking, technology solutions and even some aggressive marketing, these nine Standout SMB companies should be duly noted for the strategies that helped them grow in the midmarket.

A recent fortune.com article reports that the Walmart U.S. CEO acknowledges some progress, but says there is still more work to be done.

Amazon set the Internet aflutter when it announced its latest digital innovation the Dash Button. Major CPG companies like P&G, Clorox, Coca-Cola and Kraft are already on board with the e-commerce giant testing with Amazon Prime members. It is already being said that these in-home buttons could give big CPG players the 'leverage they've lacked in e-commerce.'

General Mills' annual Global Responsibility Report outlines the company's approach to creating economic, environmental and social value in the countries where it operates.

As CMO, the exec will oversee the B2C and B2B branding and marketing strategy. He will also be responsible for building marketing competencies across all businesses and geographies.

Brand Marketers
Coca-Cola Co., Atlanta

Russell Baker has been named vice president, shopper marketing strategy, content and capabilities, for Coca-Cola North America.

IRI, Kline to Provide Expanded OTC Coverage

Chicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.