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Beverages

  • Smart Balance and Others Advance TPM Programs

    Smart Balance, the makers of low fat, heart healthy buttery spreads and other foods, along with Alacer Corporation, a world leader in Vitamin C Technology; Kettle Foods, the maker of all natural, hand-cooked Kettle brand potato chips; and Quaker Maid Meats, a provider of frozen sandwich steaks and other frozen meat products, have set plans in motion to enhance their trade promotion management strategies this month.
  • Jones Soda CEO Steps Down

    Jones Soda Co. Founder Peter van Stolk will step down from his position as chairman of the board of directors and as chief executive officer at the end of the year.
  • Pepsico Tackles North American Transportation Sourcing Challenges

    PepsiCo's North American truckload network includes all inbound and outbound truckload shipments for Quaker, Tropicana, Gatorade, Frito-Lay North America and Pepsi Cola North America, consisting of 8,000 lanes of traffic and a multi-million dollar spend.
  • Nestle and Jamba Juice Enter Ready-to-Drink Alliance

    Nestle USA and Jamba Juice announce an exclusive worldwide licensing agreement to produce and distribute a line of healthy ready-to-drink beverages under the Jamba brand name.
  • Kraft and Starbucks Build Single-Serve Coffee Category

    TASSIMO, the hot beverage system owned by Kraft Foods Inc., has added four Starbucks coffee varieties to its single-serve convenience collection.
  • Customer Management Award

    Johnson & Johnson revitalizes trade promotion processes
  • Outlook Good For Anheuser-Busch

    Anheuser-Busch's management reviewed the company's strategies and reaffirmed expectation for earnings per share growth to exceed its 7 percent to 10 percent longterm objective for the full year of 2007.
  • Coke Gives Back

    This holiday season,the Coca-Cola Company is donating 100,000 gifts to the Marine's Toys for Tots Foundation and is asking consumers to help make that number grow even larger.
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