Beverages

One synchronized view of demand helps Coca-Cola Enterprises increase productivity and efficiency as well as leverage shopper insights to drive positive results.

An industry-specific tool helps to enable ISO compliance and improve new product development.

The German brewer establishes a fully integrated platform for its On-Trade and Off-Trade distribution channels.

Consumer goods (CG) marketers have used Management Science Associates (MSA) to develop and maintain databases integrating their marketing and sales information for more than 40 years.

The new president will be responsible for Kraft's European business, based in Zurich, Switzerland.

The search for an assistant to The Most Interesting Man in the World increased site traffic more than 33 million hits.

Sara Lee further embarks on its "Accelerate" platform, and opens new educational center in the Netherlands.

Molson Coors Brewing Company partners with Sweden's leading brewer to introduce Coors Light to Swedish market.