Beverages

With an assortment of tech-powered offerings now available to enterprises willing to step outside the box, CG companies are learning to prevent loyalty burnout with efforts that immerse consumers into the world of the brand, tapping into technologies like augmented reality, virtual reality, and artificial intelligence.

Diageo, which owns Guinness, Smirnoff, and Johnnie Walker, is bolstering its executive leadership team, naming Sally Grimes to the role of chief executive officer and Claudia Schubert to president and chief operating officer of North America.