Beverages

The acquisition of Bevyz adds unique and complementary technology and research and development capabilities as Keurig Green Mountain gears up to launch its Keurig Cold platform in the fall of 2015.

With a Symphony EYC solution, the Talking Rain category management, marketing and sales teams are expected to provide retailers with insights around how to best assort and merchandise the emerging enhanced water category.

The new, licensed Community coffee K-Cup packs plan to launch in spring 2015 with extensions into K-Carafe packs for the Keurig 2.0 brewing system and Bolt packs for the Keurig BOLT Carafe Brewing System in the future.

The new hire will lead and oversee GMAs policy and advocacy work at the federal, state and local level.

The newly appointed EVP, Global Categories and Operations, and CEO for PepsiCo Europe, are expected to further strengthen the companys management team.

In April 2013, The Coca-Cola Company announced that it had signed Letters of Intent with five U.S. bottlers which committed to creating a stronger U.S. business model through the granting of new, expanded territories.

Nestle USA's retail partners have come to expect a high level of insight-driven information to drive growth, not only for the global company's diverse range of consumer products, but more importantly, for the strategies and plans that help grow their categories overall.

With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.