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Beverages

  • Dr Pepper's Social Media Explosion

    With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

  • Marketing 101

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Belkin, Jarden Integrate Coffeemaker with App

    The Mr. Coffee Smart Coffeemaker features WeMo connectivity built-in and enables consumers to brew, schedule and monitor the device from anywhere using a smartphone or tablet with the WeMo app.

  • Mondelez Plans $50M Investment in UK Coffee

    The decision is part of Mondelez International's multi-year investment in European manufacturing, under which $1.5 billion has been invested since 2010.

  • Unilever Moves HR to the Cloud

    A new tool is expected to deliver real-time analytics about its workforce of more than 174,000 people in 90 countries.

  • Starbucks, Costa Coffee Lead on Social Media

    Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.

  • Anheuser-Busch Taps Tech for Consumer Connections

    Utilizing Sprints M2M (wireless machine-to-machine) expertise and Mesh Systems cloud based IoT/M2M platform, Anheuser-Busch began installing interactive tap handles in bars and restaurants nationwide.

  • Nestle Takes Innovative Approach to Water Conservation

    Nestle has opened its most water efficient factory in the world in Mexico, a feat that the company plans to replicate in other Nestl factories globally.
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