Cosmetics

Learn how beauty companies are evaluating the best use of generative AI across a broad range of use cases for advertising and marketing.

e.l.f. Beauty is acquiring Naturium for $355 million in stock and cash. Get the details.

The addition of Cornock was part of a trio of new hires that also included consumer goods industry veterans Ted McCormick as CFO and Geralyn Breig as president, North America. 

E.l.f. Beauty’s loyalty program is feeding its massive digital growth, with the beauty company’s loyalty members driving nearly 80% of sales on its e-commerce site. 

Shiseido is laying the groundwork for a more comprehensive consumer analytics strategy, looking to cultivate a better-connected and personalized digital experience across its brand portfolio.

Maybelline New York is collaborating to integrate virtual makeup capabilities into Microsoft Teams.

E.l.f. Beauty will implement a new ERP system as part of its growth strategy. 

Coty has signed on as an early adopter of AI image analytics software that will enable the beauty company to monitor and optimize content effectiveness across its large portfolio of brands.