The UK-based DTC fitness apparel brand has joined the ranks of those turning to generative AI to personalize consumer interactions, optimize data management, and standardize operations.
The direct-to-consumer lingerie brand, owned by Victoria’s Secret, is broadening its use of generative AI to enhance customer experiences, craft marketing materials, and accelerate the pace of innovation.
Hanesbrand is ramping up enterprise-wide digital transformation, rolling out innovation plans for everything from payment architectures to supply chain automation to ERPs. Get the details.