Manufacturer

Laying Out The 2023 Supply Chain Playbook
In this transcript of CGT’s latest webinar, Tom Madrecki of the Consumer Brands Association, and Lindsey Peters of Celonis discuss innovative strategies supply chain professionals can employ to bolster resilience, build stronger networks, and meet future demand.
Building Advanced Analytics into TPx
Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.

General Mills Sees ‘Incredible Returns’ From First-Party Data Investments

General Mills’s investments in acquiring first-party data continue to pay off as the consumer goods company builds out its connected commerce strategy.
Unilever Powers Up Ice Cream Restocking With Data-Driven App and Pilots

Unilever’s approach for retail partners centers on an e-commerce app. Learn about the advanced functionality.
Building the Supply Chain of the Future: 5 Consumer Goods Companies Investing in Innovative Approaches

CGT combed through some of the industry’s most comprehensive supply chain transformations in 2022, pinpointing five consumer goods companies who are driving sustainable, scalable growth by investing in innovative approaches.
How Kellogg’s Silo-Busting Is Fueling Packaging Innovation

The work Kellogg Company has done to break down internal silos is bearing fruit in the form of packaging innovation.
Tech Transformation Video: Tiffany Pegues of Church & Dwight On Staying Relevant With Consumers

Marketers love razzle dazzle, but that doesn’t mean going in big is always the best way to start. Learn why having a small test case on platforms like TikTok can be the smartest bet for consumer goods companies and retailers.
Hormel Foods Beefs Up Retail & Supply Chain Real-Time Data Sharing to Improve OSA

Hormel Foods is investing in real-time data sharing to improve on-shelf availability with its retail partners.
Dollar Shave Club to Outsource Subscription Technology

Dollar Shave Club has announced plans to migrate their in-house membership tech solution and outsource their subscription technology to a third-party platform provider.
Mars’ Speed of Scale: How AI-Fueled Image Recognition Is Increasing Conversions

Learn how Mars elevated its retail image content in order to bring a heightened level of category intelligence to its retail partners.

Laying Out The 2023 Supply Chain Playbook

Building Advanced Analytics into TPx

General Mills Sees ‘Incredible Returns’ From First-Party Data Investments

Unilever Powers Up Ice Cream Restocking With Data-Driven App and Pilots

Building the Supply Chain of the Future: 5 Consumer Goods Companies Investing in Innovative Approaches

How Kellogg’s Silo-Busting Is Fueling Packaging Innovation

Tech Transformation Video: Tiffany Pegues of Church & Dwight On Staying Relevant With Consumers

Hormel Foods Beefs Up Retail & Supply Chain Real-Time Data Sharing to Improve OSA

Dollar Shave Club to Outsource Subscription Technology

Mars’ Speed of Scale: How AI-Fueled Image Recognition Is Increasing Conversions