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  • Power User - December 2004

    In an effort to assure customer satisfaction and ensure that its multiple brands remain competitive, H.J. Heinz created a customer relationship model called First Call.
  • Editorial Advisory Board Forum

    Are Mergers Good or Bad for the Consumer Goods Industry?
  • Changing Direction

    The New York-based footwear company, Deer Stags Inc., touts a reputation for comfort, durability and value reaching back to 1929.
  • SPECIAL REPORT - November 2004

    If your mandate plate isn't full enough, don't fret.
  • An Eye-Opening Experience

    Not too long ago, coffee only came in one flavor.
  • UPCOMING EVENTS

    Attendees visit the exhibit floor at the National Retail Federation 93rd Annual Convention and Expo in New York City January 12, 2004.
  • The Pulse -- November 2004

    Hormel's Competitive Edge Hormel Foods Corporation sinks its teeth into Interactive Edge's XP3 Suite to better analyze syndicated scan and panel data and to automate the updating of its customer business planner.
  • Health Report

    Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life.
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