It's an unfortunate fact of consumer goods manufacturing that not every bottle, tube or pack flows through distribution to a retailer's operations and, ultimately, to the consumer's home and stays there, satisfying the customer.
How to manage disparate touch points on the back end of business with the smorgasbord of customer touch points available today, riding the rapids of data synchronization can seem like a tricky proposition.
In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before.