Special Report - May 2004The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors." Sticking to the PlanThe words "technology" and "new" are rarely far from one another in articles about supply chain technology. Cover Story: The Customer Connection Pfizer Consumer Healthcare Taps Data. Enterprise: In Through the Out Door P&G turns to IBM outsourcing to focus on its core businesses. Keep It Clean Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT). Customer Management: Driving to The Store Coca-Cola Enterprises embarks on a radical direct-store delivery project. Collaboration: Opening the Lines of Communication Acosta embarks on a massive CRM project to bolster partner relationships Between the Lines -- March 2004 Making sense of POS data, private label competition and other industry-facing issues Customer Management: Playing for Keeps Sony PlayStation empowers its sales force with flexible CRM tools. Special Report - March 2004 New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives. First Previous 862 863 864 865 866 Next Last
