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  • Immaculate Baking Revamps Package Design

    To support an expansion in distribution, the companys marketing team undertook a package redesign and developed five alternative package design themes with the help of Affinnova Inc.

  • Coca-Cola FEMSA, Grupo CIMSA to Merge

    In addition, through this transaction, Coca-Cola FEMSA will become the owner of a 13.2 percent stake in Promotora Industrial Azucarera, S.A. de C.V. ("PIASA"), a participant in the Mexican sugar industry.

  • PepsiCo Brand Launches New App

    The free application, from Quaker Oats and Zazu, aims to be the ultimate morning companion by allowing a new level of interaction with personal data.

  • Clarins Group Signs E-Commerce Agreement

    The Clarins Group signs an agreement with PFSweb for its online direct-to-consumer support services throughout North America and Europe.

  • Chiquita Sponsors MyPlate Nutrition

    As part of Chiquita's efforts to improve world nutrition, a newly designed, social media-integrated Chiquita.com website will launch in October.

  • Amway Does the Twist

    NUTRILITE Fruits & Vegetables 2GO Twist Tubes provide the natural antioxidant equivalent of two of the nine to 13 recommended servings of fruits and vegetables a day in a convenient, squeezable tube.

  • Black & Decker Gets a New Grip on Innovation

    Black & Decker satisfies a do-it-yourself consumer need with the introduction of the SureGrip All-In-One Laser Level.

  • P&G Shapes the Store

    Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.
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