Manufacturer

Keeping a brand strong and maintaining product consistency is inherently complex for consumer packaged goods companies in todays digital landscape.

The Board of Directors of TOMY Company, Ltd. has approved this appointment, as the position of Chief Marketing Officer has been vacant since mid-2013.

After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia.

On a combined basis, the companies are expected to have leading positions in key frozen, refrigerated and center of store grocery categories.

Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.

Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.