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Manufacturer

  • The Consumer Goods Sales and Marketing Landscape

    CGT and IDC Manufacturing Insights are teaming up to take another look at some of the most discussed challenges in the industry trade promotions, downstream data, consumer engagement, and S&OP.

  • General Mills Reports Global Responsibility Progress

    General Mills' annual Global Responsibility Report outlines the company's approach to creating economic, environmental and social value in the countries where it operates.

  • Land O'Lakes Names Chief Marketing Officer

    As CMO, the exec will oversee the B2C and B2B branding and marketing strategy. He will also be responsible for building marketing competencies across all businesses and geographies.

  • Deckers Brands Appoints New Teva Brand President

    In this role, Wendy Yang will design and lead Teva's global brand strategy and report directly to Dave Powers, President of Deckers Brands.

  • The Absolut Company Revamps Digital Experience

    The Absolut Company is using the EPiServer Digital Experience Cloud running on Microsoft Azure to develop a new family of web sites to support its leading spirit brands.

  • Comings & Goings: April 2015

    Brand Marketers
    Coca-Cola Co., Atlanta

    Russell Baker has been named vice president, shopper marketing strategy, content and capabilities, for Coca-Cola North America.

  • Solution Provider News: April 2015

    IRI, Kline to Provide Expanded OTC Coverage

    Chicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.

  • Air Wick Believes 'Home is in the Air'

    Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.

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