Manufacturer

This award will honor the chief marketing officer who has made the largest demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes. Here, CGT reveals the three deserving finalists who made the cut, and one will be named the winner at a special awards ceremony in June.

The industry veterans are expected to provide oversight and leadership, positioning both companies to deliver value for shareholders, customers and consumers.

When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. 

When consumer electronics manufacturer Vizio was preparing to introduce its new 21-inch 2.1 sound stand last summer, the company’s marketers knew there would be a unique challenge in producing an in-store piece around the audio system’s subwoofer. 

Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014. 

Anheuser-Busch InBev, St. Louis

Susan Topel has joined the manufacturer as a shopper insights analyst.

In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors.

Davigel is a provider of branded frozen and chilled food products, ice-cream and solutions for out of home in Europe.