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Manufacturer

  • E-Commerce Insights

    When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. 

  • Vizio Makes Sound Decisions

    When consumer electronics manufacturer Vizio was preparing to introduce its new 21-inch 2.1 sound stand last summer, the company’s marketers knew there would be a unique challenge in producing an in-store piece around the audio system’s subwoofer. 

  • Solution Provider News: May 2015

    Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014. 

  • Comings & Goings: May 2015

    Anheuser-Busch InBev, St. Louis

    Susan Topel has joined the manufacturer as a shopper insights analyst.

  • Kraft Macaroni & Cheese Gets a Makeover

    In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors.

  • Nestle to Sell Davigel Portfolio

    Davigel is a provider of branded frozen and chilled food products, ice-cream and solutions for out of home in Europe.

  • McCormick Announces Reorganization Plan in EMEA

    The additional reorganization plans are expected to enhance organization efficiency and streamline processes.

  • Nestle Names EVP Zone Asia, Oceania, Africa

    Nandu Nandkishore, Executive Vice President in charge of Zone Asia, Oceania and Africa (AOA), has decided to take early retirement after a long and distinguished career with Nestl.
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