Manufacturer

Perfect Corp. and Elizabeth Arden partner on a virtual makeup app that will feature a comprehensive assortment of Elizabeth Arden's cosmetics with the option to buy.

Adweek spoke with Pepsi CMO Seth Kaufman and Frito-Lay CMO Ram Krishnan about what the brand has in store for Super Bowl 50.

RB (formerly Reckitt Benckiser) gains next gen digital tools and data integration enterprise-wide.

Procter & Gamble Co. stock jumped after the company reported that profits rose nearly 35 percent in the second quarter of the fiscal year.

Isaac Mizrahi will team with HP Inc. to create a fashionable smartwatch.

Apple, Amazon, Walmart, and Nike topped the annual list compiled by strategy consultant Brand Finance

The new EVP will directly manage the companys expanding domestic licensing base to include its new U.S. wholesale and retail relationships.

Starbucks will double its digital investment in 2016. Find out what four key digital initiatives the global giant has planned and how its digitally focused strategy will redefine the customer experience.