Same Silo, Different DayOne aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business. How Leaders Focus on Value to WinIn this preview of a day-one workshop at the upcoming Consumer Goods Sales & Marketing Summit, the authors examine the enterprise-wide benefits of "Value Stream Mapping." Coca-Cola Rolls Out Next-Gen Field App Provided by Spring Mobile Solutions, the app aims to reduce operating costs, increase workforce efficiency and drive revenue growth. Purina Brand Gives Dog Owners the Straight Poop Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop. Iconix Group Sheds Two Brands The company will sell its interest in the Peanuts and Strawberry Shortcake brands to DHX Media Ltd. for $345 million. Five Ways Supplier Diversity is Changing the Store Supplier diversity is changing the store for the better, and here are five reasons why. Digital Magazines Read full issues of the magazine in these interactive, easy-to-navigate digital versions. The DTC Dilemma Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future. Editor's Note: Everything New is Old Again If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves? Who’s Who in Sales & Marketing 2017 CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing First Previous 269 270 271 272 273 Next Last
