The consumer goods company, which unites the food and beverage interests of the Tata Group and includes such brands as Tata and Tetley Tea, has created an autonomous and integrated supply chain.
Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.
The new branding is expected by the company to help drive more recognition for the brands in its portfolio, which includes such names as Lysol, Dettol, Nurofen and Durex.
Mondelez International will acquire a significant majority interest in high-protein bar brand Grenade as the company continues to move into healthier snack categories.
