The partnership allows for a complete integration and collaboration between the sales operations on the front end with trade partners, and the accounting team on the back end.
More consumer goods companies are experimenting with NFTs (non-fungible tokens) and the metaverse, with both Coca-Cola and Campbell Soup Company among those recently dipping toes into the virtual waters.
For CEO and co-founder Jenn Randall-Collins, the idea for a boozy treat came about when she discovered a family recipe for alcohol ice cream that was passed down for generations. But one mishap in the supply chain means melted treats and unhappy consumers.
The Coca-Cola Company shared details on how its Wabi digital ecosystem is improving its relationships with both retailers and its bottling partners, as well as provide valuable consumer insights.
