Manufacturer

When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management.

The new agreement is expected to enable the cereal and prepared foods provider to streamline customs compliance and cross-border logistics while gaining shipment visibility and control.

With shopping list marketing, consumer goods companies have a platform to advertise and capture the attention of consumers before they even step foot into the store.

While it’s unclear how much of the pandemic-prompted digital disruption has staying power, it’s safe to say consumers have gotten a taste of the potential of tech-enabled convenience, and they like what they see. We chatted with ChannelAdvisor's Mike Shapaker about the brands giving third-party marketplaces a second look, the e-comm metrics that should live on their dashboards, and the technologies we should all have on our radars.

Growth in member demand outpaced total digital growth to hit a new record of $3 billion, supported by strong member engagement, average order value and buying frequency.

The Lego Group unveiled one of its iconic bricks made from recycled plastic, though it warned it would be some time before it's found in a set at retail.

After a nearly 18-month slog through the pandemic and now post-covid with the US back to business summer, 2021 is going to be a summer like no other… and therein lies a unique opportunity for agile CPG brands.

Learn how QVC and HSN are making it easy for entrepreneurs and new brands to submit products for review.