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CPG

  • Rebranding Gone Wrong: Gap Keeps Old Logo

    The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.
  • Kraft, Food Lion Talk Data Sharing

    Both retailers and suppliers see the value of data sharing, but there is still a long way to go before benefits are realized. Proving there are exceptions to this rule, Kraft Foods, Delhaize America and Bozzuto's gathered to lend real-world context to the findings of the first annual Shared Data Study. Learn about their winning data sharing programs here.
  • Foster's Gains Global View of Operations

    Mergers and acquisitions have caused Foster's to have a mix of enterprise resource planning systems and different methods for defining and processing key business data, such as information on customers and products.
  • VANTAGE POINT: Exploring Shared Services for Customer Management

    As shared services units specialize in performing repetitive transaction based tasks, consumer companies can leverage the service model to perform tasks that require high-end business and consulting skill sets that may not be widely available in the organization.
  • Unilever's Global Effort to Become More Demand Driven

    Doug Sloan, director of Supply Chain Operations for Unilever North America, reveals details of the company's journey to boost its demand sensing and inventory optimization capabilities globally.
  • Coca-Cola Licenses Dr Pepper Brands

    Under the new licensing agreements, Coca-Cola will distribute Dr Pepper in the United States and Canada Dry in the Northeast U.S. where these brands were formerly distributed by Coca-Cola Enterprises.
  • Campbell Soup CEO Steps Down, New COO Appointed

    The new COO brings 35 years of experience to the role , acting most recently as President of North America Soup, Sauces and Beverages for The Campbell Soup Company
  • The Clorox Company Unveils New Corporate Logo

    The launch marks the most dramatic change in the company's visual identity since 1957.
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