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  • Study Reveals Mobile Solutions Reduce Costs, Generate ROI

    Consumer goods companies are challenged with how to best leverage enterprise mobile solutions to add value both to the company's productivity and the customers' user experiences. IDC and Spring Wireless reveal exclusive study findings on how to reduce costs, such as travel, by 15 percent to 20 percent, and generate significant ROI.

  • Nestle Expands NHW Footprint in US

    Nestle reports significant progress in the areas of Nutrition, Health and Wellness (NHW) in the United States during 2011.

  • Maker of Airborne Delivers Shot of Innovation

    Breathable Foods introduced its new AeroShot Pure Energy product to the marketplace with help from Affinnova.

  • TPM's Role in Demand Planning

    During the 2011 Consumer Goods Business and Technology Leadership Conference, a group of CG executives joined together for a lively discussion about TPM. Specifically, they tried to answer the question: What is TPM's role in demand forecasting? Finding the answer was not that easy

  • Kraft Spin Off Leads to Executive Changes

    Irene Rosenfeld will lead the global snacks company as Chairman and CEO. Meanwhile, a CEO and Chairman have been named for the North American grocery company.

  • P&G, K-C, Unilever Discuss Downstream Data's Value

    Bigger companies and we mean really big seem to be way ahead of the pack when it comes to downstream data. For the first time ever, thought leaders from Kimberly-Clark, Procter & Gamble and Unilever came together to deliberate the value of downstream data. And guess what? Weve got it all on tape!

  • General Mills Launches G-WIN Digital

    As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.

  • Unilever Uses Predictive Trade Planning in the Cloud

    Unilever is expected to drive more effective retail trade plans with a predictive analytics app on the DemandTec network.

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