Skip to main content

CPG

  • PepsiCo Potato Chip Brands Surpass $10B Mark

    The company's global "Banner Sun" potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.
  • Hostess Names CEO after Chapter 11 Reorganization

    As CEO, Rayburn will oversee the companys reorganization under Chapter 11 as well as overall corporate strategy and ongoing negotiations with the companys unions.

  • PepsiCo Reveals New Global Structure and Leadership

    A former PepsiCo executive rejoins the company as Chief Executive Officer, PepsiCo Americas Foods. Meanwhile, current PepsiCo Americas Foods CEO John Compton has been named to a new position.
  • Kimberly-Clark Names President, Global Brands & Innovation

    CMO Tony Palmer is appointed President, Global Brands & Innovation, coming from companies such as Kellogg and Coca-Cola.

  • ConAgra Celebrates the History of Frozen Meals

    Healthy Choice has changed the reputation of frozen foods - revamping over the years based on direct consumer feedback for fewer, fresher-tasting ingredients.

  • How to Optimize Marketing Mix for More ROI

    Consumers are no longer consuming information in a vacuum, but from multiple channels, and oftentimes, simultaneously, making it more difficult to reach and engage them in a meaningful way. Read on to learn how to use what you know about your consumers to develop the right cross-channel marketing strategy.
  • ConAgra Completes Acquisition of Del Monte Canada

    The acquisition includes all Del Monte branded packaged fruit, fruit snacks and vegetable products in Canada, as well Aylmer tomato products.

  • OREO Turns 100 Years Young

    Magic happened on March 6, 1912 when two decoratively embossed chocolate-flavored biscuits met up with a rich crme filling: OREO was born! In honor of this milestone, the infamous cookie brand is helping fans worldwide to celebrate, introducing a brand new Oreo and launching a new integrated ad campaign.
X
This ad will auto-close in 10 seconds