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CPG

  • MillerCoors Buys Crispin, Strengthens Category Position

    Minneapolis-based Crispin grew approximately 200 percent in 2011, outpacing the overall cider categorys 26 percent growth during the same period.

  • Readers' Choice Survey 2012

    For the 12th year in a row, CGT handed the microphone over to our readers to identify their most valued technology solutions and service providers across 10 categories. Based on their uncensored opinions and real-world experiences, the results are honest indicators of how the industry is approaching technology adoption.

  • Reckitt Benckiser Reshapes Company Strategy

    ?The company intensifies its focus on Health & Hygiene and faster growing consumer markets to fuel another decade of market outperformance.

  • Former Diageo Exec Joins Heinz as CPO

    The former Diageo head of global procurement, John Dickson, is to become chief procurement officer at H.J. Heinz.

  • Are you in for a First-Quarter, Trade Promotion Surprise?

    CPG is even more dependent upon trade spending than ever before.Trade promotion spending for a typical consumer brand can be 15 percent to 20 percent of sales revenue, depending upon the category. For some CPG manufacturers, the first-quarter is full of trade promotion surprises. Are you in for a surprise?

  • 10 Predictions for Brand-Oriented Manufacturers

    What will 2012 hold for Brand-Oriented Value Chain manufacturing supply chain organizations? How about intelligent innovation, Big Data dilemmas and social business, to name a few? Find out what other expectations IDC Manufacturing Insights has for consumer goods manufacturers in areas like supply chain, PLM, operations technology, IT, and more.

  • P&G to Cut 1,600 Jobs, Banks on Digital Marketing for ROI

    Facing flat market shares and growing pressure to cut costs, the company is banking on digital marketing to help contain media spending long-term.

  • 2012 Readers' Choice: Trade Promotion Management

    The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.
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