CPG

This transformational acquisition is expected to position Smart Balance as a leader in the gluten-free category, accelerate its growth rate, and further diversify its mix toward high-growth natural brands.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

The Chicago-based company is evaluating the concept with an eye toward possible expansion.

CGT presents the most recent crop of "Visionaries" 13 influential leaders who are shaping the future of their respective companies with unprecedented initiatives. Starting with a tribute to "Big Data" pioneer Tony van der Hoek, the 2012 Visionaries share details on how they are bringing "big picture" ideas to life.

Jennifer Beckett, vice president of Sales & Marketing at Vendor Managed Technologies, Inc. (VMT), reveals how data sharing has drastically changed the collaborative analytics environment for retailers and suppliers.

The addition of the iconic snack business makes Kellogg the world's second-largest savory snack company.

Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.

Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself.