CPG

Kellogg will use APTs cloud-based Test & Learn software to evaluate initiatives in merchandising, product, pricing and operations.

Previously at Schwans, the exec helped revitalize the pizza business by repositioning iconic brands like Red Baron and Freschetta, including launching new advertising and bringing consumer driven innovation.

PEEPS celebrates every day with introduction of PEEPS MINIS in three new flavors: Strawberry Creme, Chocolate Creme and Sour Watermelon.

CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.

Sun-Maid kicks off its "Snack 'n' Read" promotion with HarperCollins picture book offer and sweepstakes.

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

Entenmann's teams up with TerraCycle to launch the Little Bites "Recycle...Reuse...Replenish" Earth Day Campaign.

Unilever wins BJ's "Supply Chain Partnership Award 2014", while utilizing The TABS Group, Inc.'s retail space optimization product.