CPG

The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.

Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning?

Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Since starting its G-WIN open innovation strategy in 2007, General Mills has successfully launched a wide range of new grain snacks developed in collaboration with strategic external partners.

The new company, to be called Jacobs Douwe Egberts (JDE), is expected to hold market positions in more than two dozen countries with a strong emerging market presence.

As CEO, the executive will be responsible for overseeing the company's business strategy and operations, and will leverage more than 30 years of experience in the food industry.