CPG

Walmart has officially rolled out its Beauty Sample Box and Baby Sample Box subscriber programs in partnership with New York-based BrandShare. 

UK digital firm Glimrwon Unilever's international Scale Up competition at the Digital Shoreditch festival in London.

In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

PepsiCo's Mountain Dew brand launches its first-ever global campaign.

The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.

Data is at the heart of the store of the future. Is your new product marketing ready?

Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.